Originally Posted by
jessamineny
It's also possible that the announcement of a new NIN album/tour/something could bring even more attention to HTDA... bonus, spillage, etc. (Someone who would read right past a story about some band they've never heard of called How to Destroy Angels happens upon a story about a new NIN tour. Starts reading. Sees that Trent Reznor dude has a new band? With his wife? Clicks Soundcloud link. Success.)