Taio Cruz is a talentless, boring, generic fraud. Does the guy look or act the part of his song 'Break Your Heart'? I don't think so.
It's like these days everyone has to have a generic electropop delivery and sound to their shit to be a mainstream success. Patrick Stump (formerly of Fall Out Boy) has a solo album out in the vain of electropop and Owl City. Though I must say, Stump is better than Owl City. Only marginally.