Oh yes i completely agree, Reels is just TikTok (and i have no time for tiktok, nothing against "the kids" but everything on there is just lip syncing or really bad comedy, i've only ever seen a half dozen that were actually OK. It's like they saw vines and just took all the least talented people from that and made a new thing!) It's possible they could separate, but we don't know how far FB had it's claws into Instas roots. FB's algorithms have made it SO difficult to get your content actually seen by anyone...but that's an issue on all the socials i've seen, even Deviant Art!